![]() ![]() But that was different from the Beatles‘ use of the Apple trademark for recorded music. The appeals court, however, saw things differently: the company had registered the Apple Music trademark for live performances, among other things. And indeed, the court of first instance followed the argument that Apple’s trademark rights went back to 1968. When trumpeter Charles Bertini claimed that he had been using the Apple Jazz trademark since 1985 for live performances, among other things, and that he saw a likelihood of confusion in „Apple Music,“ the lawsuit was given little chance. can be found on practically every sound carrier that the Beatles have ever put on the market. They can now point to the fact that they are the owner of a trademark that has been permanently used in the music business since 1968 – as most people know, the green apple of Apple Corp. The disputes came to an end when Apple acquired all trademark rights from the British in 2007.įor Apple Computers, this was a very advantageous deal. In the following trademark disputes, however, the English surprisingly lost out. The truce actually lasted for more than 20 years, until Steve Jobs opened the download platform iTunes. would stay out of the computer industry, and Apple Computers would stay out of the music business. ![]() The dispute lasted into the 1980s and finally ended with a compromise: Apple Corp. When 10 years later Steve Jobs and Steve Wozniak founded Apple Computers, it did not take long until they were sued for trademark infringement. in London to bundle their business activities around music. In 1968, the Beatles founded the Apple Corp. Against this background, it is understandable that the company takes action against any dilution of its brand, and one would actually also expect such a prominent brand to regularly prevail in the face of the likelihood of confusion.īut just like McDonalds, which had to accept the partial cancellation of its Big Mac brand a few years ago, Apple is now showing that the basic mechanisms of trademark law apply to everyone. In the ranking compiled by Interbrand, Microsoft only came in second place with more than 278 billion U.S. dollars, Apple will be the world’s most valuable brand by brand value in 2022, according to the Best Global Brands ranking. ![]()
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